Zalando Launches AI Shopping Agent
Zalando has launched an AI shopping agent that lets customers buy items from other retailers within its app. The move comes as quarterly margins missed expectations due to heavy inventory discounts.
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ZALANDO SE unveiled its first AI shopping agent in France on Tuesday morning, allowing customers to buy items from other retailers as quarterly margins dropped 0.9 percentage points. The launch addresses weak consumer sentiment and the rise of agentic commerce across online retail. Investors are weighing the platform expansion against near-term margin pressure from sneaker discounts.
