Taco Bell Sales Recover After Outbreak
Yum Brands reported a sales rebound for Taco Bell following a summer cyclospora outbreak linked to contaminated lettuce. Although third quarter sales dipped, international growth and new marketing efforts helped drive a recovery.
Insights:
Yum Brands reported a 3% increase in system sales during the third quarter as Taco Bell recovered from a cyclospora outbreak. The fast-food chain faced a 2% system sales slump and a 4% drop in same-store sales across the United States. The rebound highlights the resilience of the brand's value offerings following summer health investigations.
