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WPP Q3 Revenue Decline Narrows

WPP reported a smaller third-quarter revenue decline of 2.1 percent and reiterated its full-year guidance. The advertising group highlighted renewed client partnerships and ongoing commercial momentum.

Insights:
Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. REUTERS/Toby Melville

WPP reported a smaller revenue decline of 2.1% to £2.411 billion in the third quarter on Thursday morning, signaling progress in its ongoing turnaround. The contraction improved from the 2.8% drop recorded in the second quarter across United Kingdom advertising markets. The performance keeps the group on track to meet its full-year targets as client retention strengthens.