Wix.com cuts 1000 jobs due to strong shekel and AI
The Israeli website builder Wix.com is laying off 20% of its workforce to manage structural pressures from a surging shekel and rapid AI evolution. CEO Avishai Abrahami stated that the currency appreciation and new technology require the company to operate with fewer layers.
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WIX.COM LTD will cut 1,000 jobs, or 20% of its workforce, as currency pressures and artificial intelligence reshape its operations. The move follows a 50% slide in Nasdaq-listed shares during 2026 and a 30% appreciation in the Israeli shekel. Investors are watching how AI integration and currency volatility impact the profitability of Israel-based technology exporters.
