India Tractor Sales Drop on Poor Monsoon

India tractor retail sales fell 12.6 percent in September compared to the previous month as below-normal monsoon rains and a delayed festive season weighed on farm equipment demand. Despite the rural slowdown affecting key manufacturers, broader auto sales remained resilient.

Insights:
A farmer drives a tractor next to an India-Pakistan border fence, on the outskirts of Amritsar, India May 1, 2025. REUTERS/Francis Mascarenhas

India's September tractor retail sales fell 12.6% to 76,906 units as poor monsoons hit farm demand. The drop follows the worst monsoon in a decade, affecting rural equipment spending. The slowdown pressures high-margin businesses for manufacturers, though broader auto sales remained resilient.

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