Volkswagen Weighs Sale of Ducati

German automaker Volkswagen is evaluating a potential sale of motorcycle brand Ducati as part of its ongoing portfolio management. Audi CEO Gernot Dollner stated that discussions are underway, though no final decision has been reached.

Insights:
The Ducati logo on display at the 47th Bangkok International Motor Show 2026, in Bangkok, Thailand, March 24, 2026. REUTERS/Athit Perawongmetha

Volkswagen is exploring a potential sale of its motorcycle brand Ducati through the Audi division, according to an interview published Tuesday morning. The review forms part of a broader corporate portfolio overhaul by the automaker based in Germany. The potential divestment highlights ongoing efforts by major manufacturers to streamline operations and focus on core automotive margins.

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