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MS NOW launches streaming on Roku and Apple TV

Versant has expanded its MS NOW streaming membership to connected TV platforms including Roku and Apple TV. The service costs $7.99 per month, allowing users to watch live feeds without cable.

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The MS NOW logo appears in this illustration taken August 18, 2025. REUTERS/Dado Ruvic/Illustration

VERSANT MEDIA GROUP INC expanded its MS NOW direct-to-consumer membership to connected TV platforms on Monday morning, launching a live 24/7 feed without requiring a cable subscription. The rollout arrives one day before the United States midterm elections. The subscription is priced at $7.99 per month or $79.99 annually.