US Toy Prices Jump Ahead of Holidays

US toy prices surged 6.6 percent over the past year as shoppers face rising costs from tariffs and the Iran war. Industry executives note that plastic and shipping expenses continue to drive up holiday retail prices.

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FILE PHOTO: Consumers shop for Labubus and other art toys at Pop Mart's Skullpanda pop-up shop in Manhattan, in New York City, U.S., December 12, 2025. REUTERS/Mike Segar/File Photo

Toy prices in the United States jumped 6.6% over the past year, driven by tariffs on goods from China and energy strains from the conflict involving Iran .

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