Trent targets smaller Indian towns to fuel future growth

Indian retailer Trent is focusing its expansion on smaller cities and towns to capture rising demand. The company uses AI tools to identify new locations.

Insights:
Trent Limited , the Tata group retailer that operates the Zudio and Westside brands, has announced plans to open more stores in smaller cities and towns across IN ININ to capture demand outside metropolitan markets. This strategic push is aimed at tapping into the growing consumer base in non-metropolitan urban centers.
Trent logo is seen in this illustration taken April 7, 2025. REUTERS/Dado Ruvic/Illustration
Trent logo is seen in this illustration taken April 7, 2025. REUTERS/Dado Ruvic/Illustration
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