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Toyota names finance chief Kenta Kon as next chief executive to lead competition against Chinese rivals

Toyota named finance chief Kenta Kon as its next CEO on Friday to lead the firm against Chinese rivals. Koji Sato will become vice chairman on April 1.

Insights:
Toyota Motor Corporation announced on February 6, 2026, that it has named finance chief Kenta Kon kenta kon as its next chief executive. The leadership transition is scheduled for April 1, when current CEO Koji Sato koji sato will step down to become vice chairman. Koji Sato koji sato will also take on a newly created role as chief industry officer. This management change is intended to speed internal decision-making within the Japan JPJP based automaker as it faces intensifying competition.
Toyota Motor’s outgoing Chief Executive Koji Sato and incoming CEO Kenta Kon attend a press conference in Tokyo, Japan February 6, 2026. REUTERS/Kim Kyung-Hoon
Toyota Motor’s outgoing Chief Executive Koji Sato and incoming CEO Kenta Kon attend a press conference in Tokyo, Japan February 6, 2026. REUTERS/Kim Kyung-Hoon
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