TMobile Launches Customizable Plans

TMobile has introduced new wireless plans that let customers choose and swap perks like Netflix and DoorDash. The offerings feature multiple tiers and aim to attract subscribers looking for greater control over their monthly benefits.

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FILE PHOTO: A T-Mobile logo is seen on the storefront door of a store in Manhattan, New York, U.S., April 30, 2018.

T-Mobile US Inc unveiled wireless plans on Monday allowing customers to pick and swap perks from streaming services to food delivery, breaking from its traditional fixed-tier model. The new offerings mirror customizable packages from rivals such as Verizon Communications Inc while bundling select subscriptions at no extra cost. The carrier is positioning the customizable tiers to attract consumers juggling multiple monthly digital subscriptions across the United States.

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