Tesla Renames FSD to Assisted Driving in Europe
Tesla has rebranded its Full Self-Driving software to Assisted Driving across several European websites to address regulatory concerns. The change aims to clear the path for EU-wide approval as eight countries currently permit the system.
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TESLA INC has rebranded its Full Self-Driving software to Assisted Driving across European websites, dropping a disputed marketing label. The change comes as Chief Executive Officer Elon Musk pushes for EU-wide regulatory clearance for the driver-assist system. Regulators across multiple jurisdictions had flagged the previous terminology as misleading for consumers.
