Target Shares Drop After Costume Controversy

Target shares fell up to five percent after the retailer apologized for pulling a Halloween costume that sparked backlash. The incident renewed investor concerns regarding brand missteps as the company attempts to improve lagging sales.

Insights:
FILE PHOTO: People exit and arrive at a Target store in Brooklyn, New York, U.S., November 29, 2024. REUTERS/Brendan McDermid/File Photo

Target shares fell as much as 5% on Monday after the retailer pulled a Halloween costume criticized for evoking Blackface. The backlash threatens to stall a financial turnaround in the United States. Shares had risen about 70% this year prior to the drop.