Taco Bell Sales Rebound After Q3 Outbreak Impact
Yum Brands states that Taco Bell same-store sales are recovering after a cyclosporiasis outbreak hurt third-quarter traffic. Value deals and promotions helped attract inflation-hit consumers back to the chain.
Insights:
Yum Brands reported that same-store sales at Taco Bell fell 4% in the third quarter after a cyclosporiasis outbreak caused traffic to drop 20% at its peak. The decline missed analyst expectations for a 0.9% drop and marked the chain's first negative quarter in six years. Executives said value deals and loyalty promotions are now driving a recovery across the United States.
