Swiggy Focuses Instamart on Current Markets
Swiggy plans to deepen Instamart's presence in current markets rather than expand further. The strategy aims to boost efficiency as quick-commerce losses widen.
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SWIGGY LTD will pause geographic expansion for its quick-commerce unit, Instamart, focusing instead on existing markets in India to curb widening losses. The decision follows a competitive surge in the rapid grocery delivery sector that has squeezed profit margins across the industry. Executives outlined the strategy on Thursday to improve warehouse efficiency as competition intensifies.
