Spotify raises premium monthly subscription prices in three markets as shares climb

Spotify announced a one dollar monthly price increase for its premium service today. The new twelve dollar and ninety nine cent rate takes effect next month.

Insights:
Spotify Technology S.A. announced on January 15, 2026, a $1 price increase for its monthly premium subscription service. The new price is set at $12.99 per month. This adjustment applies specifically to the United States USUS, Estonia EEEE, and Latvia LVLVmarkets.
A logo of Spotify is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 20, 2023. REUTERS/Eric Gaillard
A logo of Spotify is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 20, 2023. REUTERS/Eric Gaillard
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