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Shein Founder Sky Xu Keeps Low Profile at Debut

Shein founder Sky Xu avoided public speaking during the fast-fashion retailer's subdued Hong Kong market debut. The company's valuation dropped significantly from its peak amid a broader trend of low profiles among Chinese tech executives.

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Founder and chairman of online retailer Shein Xu Yangtian, also known as Sky Xu or Chris Xu, and Financial Director Poppy Bao attend the company's listing ceremony at the Hong Kong Stock Exchange, in Hong Kong, China, September 1, 2026. REUTERS/Tyrone Siu

Shein founder Sky Xu bypassed a keynote speech during the company's Hong Kong trading debut on Tuesday, leaving the traditional gong-striking to his chief financial officer. The reclusive CEO's quiet presence contrasts sharply with typical tech IPO traditions. The listing follows a steep valuation decline to $25B from its $100B peak in 2022.
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