IUX24
TopMarketWorldEconomyFinanceTechnologyBusinessPoliticsAnalysis & Opinion

Samsung Securities Debuts AI Kpop Group LUMINA

Samsung Securities has introduced an AI generated K-pop girl group named LUMINA to handle media content and investor education. The group's debut music video surpassed three million YouTube views while maintaining strict regulatory disclosures.

Insights:
FILE PHOTO: Uhm Sewon, the team leader of Samsung Securities' media strategy team, who oversaw production of the music video for the song "OVERRIDE" by the brokerage's AI K-pop girl group LUMINA, speaks during an interview with Reuters at Samsung Electronics' headquarters in Seoul, South Korea, October 23, 2026. REUTERS/Daewoung Kim/File Photo

Samsung Securities has generated over 3 million YouTube views with its four-member AI K-pop girl group LUMINA, whose debut music video passed the milestone about five weeks after release. The brokerage created the group to solve marketing staffing hurdles in South Korea, avoiding the high costs and scheduling friction of human celebrities. Financial institutions are increasingly turning to generative media to produce thousands of promotional clips annually without traditional talent constraints.