IUX24
TopMarketWorldEconomyFinanceTechnologyBusinessPoliticsAnalysis & Opinion

Salesforce Buys Braze for $5.66B

Salesforce agreed to purchase Braze for approximately 5.66 billion dollars in cash to strengthen its artificial intelligence personalization offerings. Braze shareholders will receive 47.50 dollars per share. The transaction is expected to close in fiscal 2028.

Xurve View
Insights:
A logo of Salesforce is seen at its exhibition space, at the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition center in Paris, France June 16, 2022. REUTERS/Benoit Tessier

Salesforce Inc will acquire Braze Inc-A for $5.66 billion in cash, adding artificial intelligence personalization tools to its enterprise software portfolio. The transaction represents a 58.1% premium over Braze's previous closing price. The acquisition is Salesforce's latest push to expand its AI capabilities amid investor concerns about traditional software demand.
IUX24

IUX24 AI-powered financial news and market intelligence. Think and act like smart money.

IFZA Properties, Dubai Silicon Oasis, DSO-IFZA, Dubai, United Arab Emirates

Copyright IUX24 MEDIA - FZCO. All rights reserved.

Powered by AI • Made with precision

IUX24 is an information and analytics platform providing news, market data, analytical tools, and AI-powered features for informational and educational purposes. The Services and information provided do not constitute investment advice, trading signals, or brokerage services. Investing involves risk, and Users should carefully evaluate information before making investment decisions.