S4 Capital Shares Fall on Lower First Quarter Revenue

S4 Capital reported a 5% fall in first-quarter net revenue as tech clients cut spending. The group kept its annual outlook and announced a new dividend policy.

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S4 CAPITAL PLC reported a 5% decline in first-quarter like-for-like net revenue as tech clients reduced marketing budgets. Shares in the United Kingdom-based firm fell nearly 10% in morning trading following the update. The results highlight a persistent advertising slowdown as corporations prioritize artificial intelligence investments over discretionary brand spending.

### Tech Retrenchment and Geopolitical Headwinds Net revenue fell to 149.2 million pounds ($202.90 million) for the three months ended March 31, down from 163.7 million pounds a year earlier. The firm cited client caution linked to conflict in the Middle East and reduced spending from major technology partners. S4 Capital serves global giants including ALPHABET INC-CL A, AMAZON.COM INC, and META PLATFORMS INC-CLASS A.

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