Hanami Picnic Costs Increase 25 Percent Since 2020

A new index shows the cost of cherry blossom picnic items has risen 25% since 2020. Rising prices for snacks and drinks reflect global inflationary trends.

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The traditional cherry blossom picnics in Japan are becoming significantly more expensive as global inflationary pressures reach the park benches and riverbanks of the nation. According to a recent report from the research institute of Dai-ichi Life Holdings, Inc., the cost of food and beverages typically consumed during these seasonal gatherings has surged by 25% since 2020.

Visitors take selfies in front of the early-flowering cherry blossoms at Ueno Park in Tokyo, Japan, March 17, 2026. REUTERS/Issei Kato
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