Reddit Shares Fall on Login Plans
Reddit shares dropped after the company announced plans to require user logins to deter data scraping. CEO Steve Huffman blamed Google AI search for declining referral traffic.
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Reddit Inc Class A will require user sign-ins for most content after Alphabet Inc Class A search features triggered a drop in referral traffic. Shares fell 18% in extended trading following the announcement on Thursday evening. The move aims to curb data scraping and protect advertising growth as AI-powered search engines answer queries directly.
