Red Bull sues Indian regulator over label ban

Red Bull has filed a lawsuit against Indian food regulators challenging the abrupt ban on using the energy drink descriptor. The company argues the move threatens its investments and creates regulatory uncertainty.

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FILE PHOTO: Red Bull cans on display for sale inside a shop in New Delhi, India, July 27, 2026. REUTERS/Bhawika Chhabra/File Photo

Austria-based Red Bull has sued food regulators in India over a sudden ban on using the "energy drink" label, court filings showed during the late week. The legal challenge targets an abrupt regulatory crackdown affecting multinationals including Diageo PLC.

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