Publicis to Acquire US Data Firm LiveRamp for $2.2 Billion
Publicis will buy U.S. data firm LiveRamp for $2.2 billion to boost targeting capabilities. The all-cash deal is expected to close by the end of 2026.
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PUBLICIS GROUPE will acquire United States-based data firm LiveRamp Holdings Inc in an all-cash deal valued at $2.2B. The transaction, announced late evening on May 17, represents a 29.8% premium over the target's May 15 closing price. The move solidifies the French firm's lead in data-driven advertising as the industry pivots away from traditional cookies.