Pinterest shares plunge after weak revenue forecast signals struggle for digital ad dollars

Pinterest shares fell 12 percent after the firm projected low first-quarter revenue. The company faces intense competition from rivals like Meta and TikTok.

Insights:
Pinterest, Inc. forecast first-quarter revenue below analysts' estimates on Thursday, February 12, 2026, a development that triggered a roughly 12% drop in its shares in extended trading. The company projected revenue in the range of $951 million to $971 million, which fell short of the $980.1 million average estimate provided by analysts according to LSEG. This revenue shortfall highlights the company's ongoing challenge to win advertising dollars from larger social platforms in an increasingly competitive digital-ad market.
FILE PHOTO: The Pinterest app icon on a smartphone in this illustration taken October 27, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: The Pinterest app icon on a smartphone in this illustration taken October 27, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
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