Pepsi Launches Vanilla Holiday Flavor
Pepsi has announced the limited-time release of Vanilla and Cream ahead of the holiday season. The new beverage aims to compete directly with Coca Cola's returning holiday flavor.
Insights:
PepsiCo launched Pepsi Vanilla & Cream nationwide on October 19, offering a seasonal flavor to capture holiday beverage sales. The limited-time release arrives just days after rival Coca-Cola rolled out its competing holiday flavor. Both soft drink giants are competing for consumer attention ahead of the winter holiday shopping season.
