Novo Nordisk Launches Wegovy Pill in US, Challenging Eli Lilly

Novo Nordisk has introduced its once-daily Wegovy pill in the US, offering a needle-free alternative in the weight-loss drug market. The pill, priced between $149 and $299 per month, aims to compete with Eli Lilly's injectable offerings.

Insights:
Novo Nordisk A/S has officially launched its once-daily Wegovy pill in the United States, marking a significant shift in the competitive landscape of the weight-loss drug market. Approved by the U.S. Food and Drug Administration (FDA) in December 2024, the pill became available on January 6, 2025. It is priced between $149 and $299 per month, depending on the dosage, and is designed to attract cash-paying consumers seeking a needle-free alternative to injectable treatments.
The logo of pharmaceutical company Novo Nordisk is displayed in front of its offices in Bagsvaerd, on the outskirts of Copenhagen, Denmark, December 3, 2025. REUTERS/Tom Little
The logo of pharmaceutical company Novo Nordisk is displayed in front of its offices in Bagsvaerd, on the outskirts of Copenhagen, Denmark, December 3, 2025. REUTERS/Tom Little
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