Nike launches first India-designed running shoe
Nike unveiled its first running shoe designed for India to drive growth as sales slump in China. The Vegam Run launches on Flipkart for 3795 rupees as CEO Elliott Hill revamps product pipelines.
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NIKE INC -CL B unveiled its first-ever running shoe designed for India, priced at ₹3,795 ($40) to capture growth in the world's most populous country. The launch arrives as the sportswear giant faces prolonged sales declines in China and other key international markets. CEO Elliott Hill is betting on localized product pipelines to reverse a share price slump exceeding 40% this year.
