Nike cuts 775 distribution jobs in Tennessee and Mississippi as restructuring continues
Nike is laying off 775 workers in Tennessee and Mississippi to streamline operations. The move follows declining sales and a push for long-term profitable growth.
Insights:
Nike Inc. announced on January 26, 2026, that it is laying off 775 employees as part of a strategic operational restructuring. These workforce reductions primarily impact personnel at distribution center operations located in Tennessee and Mississippi within the US 
US. This decision is part of a broader effort by the company to reduce complexity, improve operational flexibility, and support its goals for long-term profitable growth.
US. This decision is part of a broader effort by the company to reduce complexity, improve operational flexibility, and support its goals for long-term profitable growth.This latest round of cuts occurs under the leadership of Elliott Hill elliott hill, who became the chief executive officer in 2024. The company is currently working to reestablish itself as the leading sportswear brand in the world after losing market share to various rivals. Under the direction of Elliott Hill, Nike Inc.has been investing heavily in its sneaker lines, specifically focusing on core sports such as running and soccer to regain its competitive edge.
