Netflix Announces 25 Billion Dollar Share Buyback

The streaming company authorized a new stock repurchase plan following a 1.5 percent rise in premarket trading. Netflix expects to invest 20 billion dollars in content.

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NETFLIX INC announced on Thursday that its board of directors has authorized a significant expansion of its capital return strategy. The streaming leader unveiled an additional $25 billion share repurchase program, which supplements a previous buyback initiative approved in December 2024. This new authorization notably carries no expiration date, providing the company with long-term flexibility in managing its balance sheet.

An aerial drone perspective captures the Netflix corporate logo atop a building located in the Hollywood district of Los Angeles, California, taken on January 20, 2026.
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