Mercedes Keeps China Central to 2030 Strategy

Mercedes-Benz plans a 2030 strategy update keeping China as a core pillar despite a recent downturn. The automaker is localising supply chains and boosting US investments to lift sales.

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FILE PHOTO: A logo of Mercedes-Benz is seen inside a Mercedes-Benz car dealer in Arnhem, Netherlands February 18, 2025. REUTERS/Piroschka van de Wouw

MERCEDES-BENZ GROUP AG is preparing a 2030 strategy update that keeps China as a central pillar while lowering financial reliance on the market. The automaker plans a detailed strategic review next year following an unexpected downturn in Asia's largest economy. The adjustment aims to protect profit margins as luxury demand fluctuates globally.