Mercedes Benz CEO shifts focus to profitable growth to reassure investors

CEO Ola Kaellenius reaffirmed the company's commitment to a value over volume strategy on Thursday. He told investors that the new mantra is profitable growth.

Insights:
Mercedes-Benz CEO Ola Kaellenius announced today, February 12, 2026, that the company’s mantra is now "profitable growth." This statement was issued to reassure investors, including those tracking the SPDR Bloomberg Barclays Mortgage Backed Bond ETF , who have expressed concerns about a potential retreat from the automaker’s established value-over-volume strategy.
Mercedes-Benz Group CEO Ola Kaellenius speaks during a preview ahead of the IAA auto show in Munich, Germany, on September 7, 2025. REUTERS/Kai Pfaffenbach/File Photo
Mercedes-Benz Group CEO Ola Kaellenius speaks during a preview ahead of the IAA auto show in Munich, Germany, on September 7, 2025. REUTERS/Kai Pfaffenbach/File Photo
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