LVMH Sales Growth Beats Expectations as China Demand Recovers Despite Profit Pressures

LVMH saw sales rise 1% in the fourth quarter as demand in China improved. Annual operating profit fell 9% due to currency issues and rising costs for jewellery.

Insights:
LVMH Moët Hennessy Louis Vuitton reported fourth-quarter 2025 sales of 22.7 billion euros ($27.1 billion) on Tuesday, surpassing analyst expectations with 1% like-for-like growth. This result from the France FRFR-based luxury giant contrasts with consensus forecasts of a 0.3% decline and signals a potential turning point for the luxury sector after a prolonged period of stagnant demand. The performance follows similar upside surprises from industry peers Compagnie Financière Richemont SA and Burberry Group plc , both of which recently benefited from a recovering market in China CNCN.
A logo of LVMH Moet Hennessy Louis Vuitton is seen on a wall before the presentation of LVMH Moet Hennessy Louis Vuitton's 2025 annual results in Paris, France, January 27, 2026. REUTERS/Benoit Tessier
A logo of LVMH Moet Hennessy Louis Vuitton is seen on a wall before the presentation of LVMH Moet Hennessy Louis Vuitton's 2025 annual results in Paris, France, January 27, 2026. REUTERS/Benoit Tessier
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