Luxury Brands Face Mounting Pressure in Milan and Paris

Luxury fashion brands face a severe slowdown as geopolitical conflicts and inflation squeeze consumer budgets. Executives in Milan and Paris struggle to justify costly runway shows amid shifting spending habits.

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FILE PHOTO: A model presents a creation by designer Nicolas Ghesquiere as part of his Fall/Winter 2026/2027 Women's ready-to-wear collection show for fashion house Louis Vuitton during Paris Fashion Week in Paris, France, March 10, 2026. REUTERS/Stephane Mahe/File Photo

Global luxury brands are facing a severe slowdown, with shares in Gucci owner KERING erasing prior gains as runway show costs reach up to €11.47 million. Sector recovery remains elusive as Middle East conflict inflation squeezes shopper budgets. The downturn highlights growing polarization among high-end labels as middle-class spending declines.

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