Kraft Heinz appoints Nicolas Amaya as North America president following company split pause
Kraft Heinz named Nicolas Amaya as North America president today. This follows a decision to pause the company split while focusing on boosting demand.
Insights:
The Kraft Heinz Company announced on February 18, 2026, that it has appointed Nicolas Amaya as president of its North America business. In this capacity, Amaya will oversee the strategy, operations, and performance of the division, which is currently the company's largest revenue market. The leadership change comes as the organization enters a period of strategic reassessment.
The appointment follows a decision made by the company one week earlier to pause its previously announced plans for a corporate split and instead focus on new investments. This shift in strategy is occurring while the food industry in the US 
US faces reported deteriorating conditions and persistent demand weakness. The leadership transition at the Kraft Heinz North America business is intended to provide direct oversight of the company's primary market during this period of muted demand.
US faces reported deteriorating conditions and persistent demand weakness. The leadership transition at the Kraft Heinz North America business is intended to provide direct oversight of the company's primary market during this period of muted demand.
