Kirin Holdings to sell Four Roses bourbon brand to Gallo for 775 million dollars

Brewer Kirin Holdings announced Friday it will sell the Kentucky bourbon brand Four Roses to E&J Gallo Winery. The deal is valued at 775 million dollars.

Insights:
Kirin Holdings Company, Limited announced on February 6, 2026, that it will sell the Four Roses bourbon brand to E&J Gallo Winery for up to $775 million. The transaction, which has been officially announced and is expected to complete in the second quarter, transfers ownership of the U.S.-focused bourbon brand. This move represents a strategic portfolio change for Kirin Holdings Company, Limited as it seeks a near-term reallocation of its corporate resources.
The company stated that the sale of Four Roses will enable Kirin Holdings Company, Limited to reallocate resources toward businesses it expects can grow by leveraging its organizational capabilities. This decision reflects a strategic pivot away from parts of its spirits business and toward areas with higher growth potential. The deal involves operations and interests across Japan JPJP and the United States USUS, marking a significant shift in the company's international footprint.
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