Gucci Sales Fall Again in Third Quarter

Gucci sales dropped six percent in the third quarter as shoppers stayed away from stores. Owner Kering faces ongoing challenges in China and the United States. Shares fell following the update.

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A model presents a creation from the Gucci Cruise 2027 collection at Times Square in New York City, U.S., May 16, 2026. REUTERS/Eduardo Munoz

KERING reported a 6% drop in Gucci sales to €1.29 billion ($1.44 billion) during the third quarter, dealing a setback to its turnaround strategy. The luxury group faces headwinds from regional conflicts and softening consumer demand across key international markets. The latest figures complicate CEO Luca de Meo's five-year plan to double the company's profit margin.

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