John Lewis Boosts Content for AI Shopping
John Lewis is increasing its investment in content creation to capture rising traffic from AI shopping agents. Managing Director Peter Ruis noted that cautious British shoppers face a difficult economy marked by inflation and higher interest rates.
United Kingdom's John Lewis is ramping up content creation to capture traffic from AI shopping agents, scaling past a 2.5% search share. The employee-owned retailer faces a cautious consumer base amid broader macroeconomic headwinds. Discretionary spending remains tight as shoppers navigate persistent cost-of-living pressures.
