JD.com challenges Amazon with Joybuy launch in Europe

JD.com launched its Joybuy marketplace in six European countries on Monday. The platform offers fast delivery and low prices to compete with Amazon.

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The Chinese e-commerce powerhouse JD.com, Inc. has officially introduced its Joybuy online marketplace to several major European markets, including the United Kingdom, Germany, France, the Netherlands, Belgium, and Luxembourg. This expansion represents a significant effort by the company to grow its presence outside of China and directly challenge the regional dominance of Amazon.com, Inc..

An illustration of the JD.COM logo, photographed on February 11, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

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