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Italian Apple Workers Strike on iPhone Launch

Italian Apple store employees launched a strike over working conditions on Friday coinciding with the worldwide release of the new iPhone 18 Pro. Unions representing over 1,600 workers are demanding better contracts and increased hiring, while Apple stated its retail locations remain open and operating normally.

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Apple retail workers protest outside the company's flagship store during a strike on the day of the launch of the latest iPhone, in Milan, Italy, September 18, 2026. REUTERS/Daniele Mascolo

More than 1,600 Apple Inc. retail workers in Italy launched an all-day strike over working conditions on Friday, coinciding with the worldwide release of the new iPhone 18 Pro. The industrial action hits the U.S. technology giant during a major hardware rollout. Retail prices for the flagship device start from €1,489 in local markets.
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