Indonesian Village Thrives on Whale Shark Tourism

Botubarani villagers in Indonesia are boosting their incomes by offering boat rentals and diving services to tourists drawn to the local whale shark population. While the tourism boom provides vital economic benefits, conservationists warn that constant feeding may disrupt the endangered species.

Insights:

Fishermen in Indonesia have increased their monthly earnings to 3 million rupiah ($167) by shifting from traditional fishing to whale shark tourism. The coastal village of Botubarani transformed into a viral destination after social media posts highlighted the marine animals congregating near the shore. Local operators now earn up to seven times their former fishing income by offering boat rentals and guided snorkeling tours.

FILE PHOTO: A drone view shows tourists sitting on transparent boats beside a whale shark while a guide swims nearby carrying bait at Botubarani Beach in Bone Bolango Regency, Gorontalo Province, Indonesia, July 30, 2026. REUTERS/Ajeng Dinar Ulfiana/File Photo