Imperial Brands Affirms Outlook and Launches Buyback

Imperial Brands reaffirmed its full-year financial guidance and launched a new two billion dollar share buyback program. Resilient growth in smoking alternatives helped offset ongoing declines in traditional cigarette sales across key markets.

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A woman poses with a cigarette in front of Imperial Brands logo in this illustration taken July 26, 2022. REUTERS/Dado Ruvic/Illustration

IMPERIAL BRANDS PLC reaffirmed its full-year guidance on Thursday morning and launched a £1.5 billion ($1.98 billion) share buyback program. The United Kingdom tobacco producer is leaning on pricing power and next-generation products to offset cigarette volume declines. Investors are tracking the group's capital return strategy as smoking alternatives gain traction globally.

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