Hugo Boss Cuts Annual Outlook

German fashion group Hugo Boss lowered its annual sales and profit forecasts for 2026. The company cited persistent weak consumer demand and higher IT depreciation expenses for the downgrade.

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Plastic toilet cabins are reflected in a window with the logo of Hugo Boss fashion company in central Moscow, Russia, May 8, 2025. REUTERS/Maxim Shemetov

HUGO BOSS AG cut its 2026 sales and profit forecasts on Monday afternoon, citing sluggish consumer demand in Germany and broad markets. The luxury fashion group now expects annual sales to decline in the high single-digit percentage range.