HM Founding Family Increases Stake Amid Struggles

The Persson family is quietly increasing its stake in HM as turnaround efforts struggle. Analysts speculate the billionaire founders may take the retailer private.

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Pedestrians walk past a branch of H&M in Stockholm, Sweden, September 23, 2025. REUTERS/Tom Little

The founding family behind HENNES & MAURITZ AB-B SHS bought 36.8 million shares this year, fueling speculation of a buyout as the retailer's turnaround stalls. The Persson family's Ramsbury Invest holding company lifted its stake past 68% by late August. The gradual accumulation mirrors efforts to take the Swedish fashion chain private.

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