Henkel to acquire hair care brand Olaplex for $1.4 billion

German consumer goods giant Henkel has reached a definitive agreement to purchase hair care brand Olaplex Holdings. The deal is valued at $1.4 billion.

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The hair care brand Olaplex Holdings, Inc. has entered into a definitive agreement to be acquired by the consumer goods manufacturer Henkel AG & Co. KGaA for $1.4 billion. This strategic acquisition is intended to bolster the buyer's presence in the high-growth premium hair care market.

The Henkel logo is seen prior to the company's annual news conference in Duesseldorf. REUTERS/Ina Fassbender/File Photo
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