Henkel Offers Takeover for Olaplex, Shares Surge 20%
Henkel has made a takeover offer for Olaplex Holdings, causing shares to rise by 20%. The offer comes as Olaplex struggles with declining demand and fierce competition.
Insights:
Henkel AG & Co KGaA , the German consumer goods giant, has extended a takeover offer to Olaplex Holdings Inc , a U.S.-based hair care products manufacturer. The news, reported by Bloomberg on January 7, 2026, sent Olaplex shares soaring by 20% in afternoon trading, offering a glimmer of hope to shareholders who have witnessed the stock's dramatic 94% decline since its initial public offering in September 2021.
Olaplex, founded in 2014, has carved a niche in the hair care market with its range of shampoos, conditioners, treatments, and oils. Despite its early success, the company has struggled in recent years due to weakened consumer demand and heightened competition within the sector. To counter these challenges, Olaplex has ramped up its marketing and promotional spending in a bid to boost sales. The company, which offers product bundles priced as high as $172, was valued at approximately $901 million according to LSEG data.
