Heineken warns pubs over weight-loss drugs impact

Heineken has urged British pubs to adapt to the rising popularity of weight-loss drugs. The brewer warned that medications like Ozempic reduce the desire to drink and threaten beer sales.

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The logo of Heineken beer is seen on a delivery truck in Nijmegen, Netherlands March 21, 2023. REUTERS/Piroschka van de Wouw

HEINEKEN NV warned British venues to adapt as surging weight-loss drug use threatens beer sales, according to a company presentation. The warning is a rare admission from a major brewer that GLP-1 medications impact alcohol demand.

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