Gucci sells new Chinese made sneakers
Gucci has introduced new luxury sneakers labelled Made in China, marking a departure from its traditional Italian manufacturing. The move aims to cut costs and attract middle class shoppers but risks sparking a backlash over brand image.
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Gucci has launched luxury sneaker models labelled Made in China, breaking decades of Italy manufacturing tradition as sales halve over three years. The shift aims to attract middle-class shoppers while testing brand provenance. Parent KERING faces a crucial turnaround under CEO Luca de Meo. Gucci sales have dropped significantly, forcing store closures and price cuts.
