Great Wall Motor to build Ora 5 SUV in Bulgaria

Great Wall Motor will build its Ora 5 compact SUV in Bulgaria starting early next year. The facility marks the Chinese automaker's first manufacturing base in Europe as it seeks to revive sales and counter trade tariffs.

Xurve View
Insights:
Great Wall Motor's Ora 5 compact SUV on display at a media presentation event in Verona, Italy, July 2, 2026. Picture taken with a mobile phone. REUTERS/Giulio Piovaccari

GREAT WALL MOTOR CO LTD-H will build its Ora 5 compact SUV in Bulgaria starting in the first quarter of 2027, establishing its first European manufacturing base. The new plant will feature an annual capacity of 50,000 vehicles as the automaker targets a regional comeback. The expansion follows strict European Union tariffs of 20.7% on imports from China alongside a standard 10% car import tariff.