iPhone 18 Pro sales rise 3.1 percent globally

Global sales of Apple iPhone 18 Pro devices rose 3.1 percent in their first three weeks compared to the previous generation. Strong demand in China and India offset weaker figures in the United States and Japan.

Insights:
An iPhone 18 Pro is displayed at the Apple Fifth Avenue flagship store during the launch of the Apple iPhone 18 Pro and iPhone 18 Pro Max in New York City, US, September 18, 2026. REUTERS/Jeenah Moon

Global sales of Apple's iPhone 18 Pro series rose 3.1% in the first three weeks after launch compared to predecessor models, according to Counterpoint Research data released on Monday morning. The early performance reveals a divided market, driven heavily by exceptional demand in Asia. Without key emerging economies offsetting declines in western markets, overall growth would have turned negative.